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Tuesday, May 31, 2011

Sustainable Brands

This blog post profiles a fascinating company in the USA called Sustainable Life Media, a leading producer of sustainable business conferences and educational events, with supporting products and services that include targeted e-newsletters, an online learning resource and community and more.

SLM says, "we are here to inspire and support innovation for sustainability by linking people with ideas and solutions that are creating positive change in the global business marketplace." The company aspires to be an example of the kind of business they hope to encourage, seeing business basics like customer focus and quality to be just that -- basic. 


They believe that the bar is being raised for tomorrow's business leaders, and want to be at the front of the train -- not the back. This means extending commitments beyond the basics, to things like a pursuit of both purpose AND profit. To being transparent, to collaboration, and to being more environmentally aware. 

SLM notes "We're serious about reducing our impact on the environment, and as a company whose business will result in air travel and congregation of thousands of people each year, we realize we have a responsibilty to be part of the solution. For this reason, we're eliminating hand outs in conference sessions, offsetting our carbon emissions, and in other ways, will continually look for ways to improve our environmental performance."

SLM knows that their preferred Suppliers can help drive business-to-business demand for more "sustainable" (environmentally or socially beneficial) products and services. For this reason, they give preference when possible, to partners and service providers who are also on the path to sustainability.

One of SLM's main events, Sustainable Brands ’11, which runs from June 7-10th, in Monterey California. This is where the sustainability, brand & design communities come together for the 5th year to discuss how better brands can succeed by helping shape a brighter future.  Reawaken your sense of the possible as you learn how sustainable brand leaders are making smarter strategic moves, developing new problem-solving skills, and inspiring others to help them bring healthier, smarter brands to market.

They will have 750+ Attendees, 120+ Speaker and  80+ Sessions on issues like
  • Business Drivers and Innovation Strategy     
  • Sustainable Design & Packaging              
  • Brand Communication, PR and Marketing Best Practices              
  • Supply Chain, Sourcing, & Community Partnerships              
  • Culture & Brand.

Download the Green Event Guide to learn more about how SLM tries to consider the environment when planning their events, as inspiration for your own!