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Thursday, June 23, 2011

Do you have the skills for success in sustainable business?

Green economy is here to stay
 
Switzerland is expected to create 53,000 jobs by 2020 in the green economy according to the Swiss newspaper LeMatin.ch. The green economy sector, generating a turnover of 29 billion Swiss francs (23 billion Euros), has enjoyed "an annual growth of 6.3% since 2001, double the overall growth in Switzerland" during this period (3.2%), according to a study by the World Wildlife Fund (WWF).

At this rate, "in 2020, we can count on 53,000 additional jobs related to the environment (...) for a turnover could reach 57 billion Swiss francs," said the study, entitled "Environmental Markets in Switzerland, prospects for the economy and employment." Some environmental markets have actually "experienced a boom in recent years," the statement said, citing in particular the area of green building. The records show an annual growth of 47%. The renewable energy sector for its part, increased annually by 13% and the organic food industry by 6%. 

Are you ready?
This growth in the green economy will require the rapid development of sustainable business skills in all professional fields. We know from our research that many companies are not ready for this and that there is a search for talent and experienced professionals in the market.

That is why Business School Lausanne (BSL) and the Institute for Economy and the Environment at the University of St. Gallen have created a joint executive program leading to a Diploma in Advanced Studies in Sustainable Business, which is officially endorsed by the World Business Council for Sustainable Development (WBCSD), a CEO-led, global association of some 200 companies dealing exclusively with business and sustainable development.

Specifically, the aim is to prepare future leaders in business for success in developing sustainability, with training in the best current knowledge in the global and business sustainability fields. This includes developing change management skills and offering project experience with corporate sustainability projects. The program approaches the topic of sustainability from its impact across business functions and, at a broader level, the strategic implications on business in general and the global challenges facing our planet today and in the coming decades.


The English-language program is a project-based, one-year, part-time program that runs over 13 weekends. The program starts coming September, with two intakes per year in September and February. Enrollment for the September 2011 sessions is now underway. 

The program welcomes professionals with a university degree or equivalent and at least three years of professional experience at a management level or a minimum of six years of work experience.

The program is designed in a unique format, with projects being brought in directly from business and dealing with multi-stakeholder environments and learning in action, in the field. More than 50% of the program taught outside the classroom, involving multiple stakeholders in addition to the program faculty. Locations include the University of St. Gallen and the Business School of Lausanne (Chavannes-près-Renens), as well as at off-site locations out-of-doors, in nature, in companies, with project teams on site as well as working with NGOs.

The Program Director, Dr. Madelon Evers, leads the academic direction of the joint program. “At the core of the learning is everything about sustainability as well as developing management skills to actually succeed in leading change. When people become competent in sustainable management and confident that they can depend on other’s strengths to transform their companies, good things can start to happen” Madelon Evers says. “The challenge will be to develop leaders that can change the rules, adapt strategy and operations to embrace sustainability in a responsible way.”

This new program in Sustainable Business has been launched by two of the co-founders of the World Business School Council for Sustainable Business (WBSCSB) and complements the aims of this global business school council. The WBSCSB gathers concerned thought leaders from the international business community, academia, international organizations and NGOs, and works with existing organizations and networks to make change happen.

For more information, contact 
Business School Lausanne
Route de la Maladière 21 – PO Box 73
1022 Chavannes - Switzerland 
T +41 21 619 0606
www.bsl-lausanne.ch

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